H-Prime AI

Brian Ames is a senior AI, data, and cloud transformation leader who has worked at the intersection of executive intent and AI-augmented execution. In prior roles, he led enterprise modernization initiatives at General Motors, helping shape the transition from legacy on-premise environments to modern cloud and analytics platforms built on Microsoft Azure and Databricks. His focus was not advisory but operational: establishing durable architectural patterns, governance models, and delivery standards for the Office of the Chief Data and Analytics Officer, enabling teams across the enterprise to build high-reliability, financially sound data and AI solutions with confidence.

Earlier, Brian led the team at Starbucks that built DeepBrew, the company’s enterprise AI and machine learning platform. DeepBrew powers over a billion personalized recommendations annually and functions as a core operating system spanning customer engagement, marketing, inventory optimization, labor planning, and store-level operations. The platform’s impact has been publicly recognized by Starbucks leadership, featured by CEO Kevin Johnson, highlighted in a keynote by Satya Nadella, and cited by analysts as a driver of sustained business momentum.

At H Prime, Brian brings this inside-the-enterprise perspective to help organizations move beyond traditional consulting models – combining senior judgment with AI-augmented teams to build modern operating systems that compound advantage over time.

Pritesh Soni is a founder and AI-augmented engineering transformation leader who blends deep hands-on execution with senior business judgment to deliver measurable enterprise outcomes. His work is rooted in a business-first philosophy: that software, data, and AI matter only insofar as they compound value for customers, operators, and decision-makers. Pritesh specializes in translating ambiguous business problems into clear operating models where human leadership is amplified by AI-accelerated analysis, engineering, and delivery.

Across his career, Pritesh has led multiple 0-to-1 and scale journeys, helping companies such as Skellam AI and Locus.sh build AI-ready platforms, mature engineering disciplines, and outcome-driven delivery systems. Previously, as a Strategic Thought Leader at EXL, he helped design and execute AI-led transformation programs – strengthening data engineering foundations, operationalizing machine learning, and enabling AI-driven revenue and productivity gains for global enterprises.

At H-Prime, Pritesh brings a builder-led, AI-augmented approach – combining leadership, ownership, and accountability with a relentless focus on clarity, user experience, and quantified impact. His leadership philosophy centers on humility, inclusiveness, continuous learning, and the belief that empowered people, equipped with AI leverage, create durable transformation.